Social Media Marketing: Facebook Guide
Each type of Social media tool (Facebook is a tool) allows you to market a program to a specific type of audience.
- make connections with different audiences using the different tools
- build a network of people with similar interests
- engage in conservations about these interests
- share information about these interests and
- communicate about these interest all the time.
Profile Picture/thumbnail image for posts
The profile image needs to be at least 180 x 180 pixels. Files are below. Facebook instructions
Why Use Facebook?
Facebook Page updates will show up on your fans’ wall feed in real time.
Pages are fully customizable – show or hide whatever you want or add applications or modules to your Page. This really makes it become more of a mini website than anything else.
Non-Facebook users can view Pages, and Pages can be spidered by search engines.
Facebook Pages can have a “vanity URL” (Facebook.com/MyPage).
How to Set Up Your Own Professional UK Facebook account:
2.) Naming your account: Use UK College of Agriculture, Food and Environment in the title. Extension offices can use KY Cooperative Extension. In the "About" category, include the University, College, Dept/Unit, or county or program name and any important website, contact links.
4.) Once you’ve created the page, the first thing you should do is upload a logo (see below).
5.) You can also make a widget (Fan Box) for your website > simply click the “Add Fan Box to your site” on the “Promote your page” section.
6.) Get UK Approval for the Facebook account: After you finish adding the pictures and icon, send the account information to UKPR. Contact Whitney Hale, firstname.lastname@example.org, 859 257-8716, place in the subject line social media approval request. All institutional pages must have a full-time appointed employee who is identified as being responsible for content. Ideally, this should be the unit head of the department.
7.) Now that your Facebook page is all set up, announce it to your readers so they can “like” you.
8.) Go to CATPAWS and add the url to your profile. Your page will be in the Social Media Directory.