University of Kentucky College of Agriculture

Facebook

Social Media Marketing:  Facebook Guide

Each type of Social media tool (Facebook is a tool) allows you to market a program to a specific type of audience.

  • make connections with different audiences using the different tools
  • build a network of people with similar interests
  • engage in conservations about these interests
  • share information about these interests and
  • communicate about these interest all the time.

 

Profile Picture/thumbnail image for posts

The profile image needs to be at least 180 x 180 pixels. Files are below.  Facebook instructions

 

 

   

 

Facebook Icon

Why Use Facebook?

Facebook Page updates will show up on your fans’ wall feed in real time.

Pages are fully customizable – show or hide whatever you want or add applications or modules to your Page. This really makes it become more of a mini website than anything else.

Non-Facebook users can view Pages, and Pages can be spidered by search engines.

Facebook Pages can have a “vanity URL” (Facebook.com/MyPage).
 

How to Set Up Your Own Professional UK Facebook account:

1.) Create a Facebook account, if you don’t already have one, and log in. You and one other person need to be administrators.

2.) Naming your account: Use UK College of Agriculture, Food and Environment in the title. Extension offices can use KY Cooperative Extension. In the "About" category, include the University, College, Dept/Unit, or county or program name and any important website, contact links.

3.) Go to this page (http://www.facebook.com/pages/create.php) to create your page. Then select the category, name and enter your name as a digital signature.

4.) Once you’ve created the page, the first thing you should do is upload a logo (see below).

5.) You can also make a widget (Fan Box) for your website > simply click the “Add Fan Box to your site” on the “Promote your page” section.

6.) Get UK Approval for the Facebook account: After you finish adding the pictures and icon, send the account information to UKPR. Contact Whitney Hale, wshale0@email.uky.edu, 859 257-8716, place in the subject line social media approval request. All institutional pages must have a full-time appointed employee who is identified as being responsible for content. Ideally, this should be the unit head of the department.

7.) Now that your Facebook page is all set up, announce it to your readers so they can “like” you.

8.) Go to CATPAWS and add the url to your profile. Your page will be in the Social Media Directory.

 

Page Profile Header Facebook instructions

Add the timeline header/cover image (large top image in the timeline)
The image needs to be 851 x 315 pixels. If you load an image smaller this size, the image will be stretched.

Cover images cannot include:

  • Price or purchase information, such as “40% off” or “Download it at our website.”
  • Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
  • References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features
  • Calls-to-action, such as “Get it now” or “Tell your friends.”
  • Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.

 

Contact

UKAg News Facebook Page UKAg News Twitter account

If you have any questions related to Marketing (logos, templates, orders) or comments about the Marketing website, please contact becky.simmermacher@uky.edu. We welcome feedback on how we can make this site more useful for you. Thank you.

Land-Grant Institution

The University of Kentucky College of Agriculture was founded as, and remains a land-grant institution, offering access to knowledge and learning for citizens and students throughout the Commonwealth. Our research, teaching, and extension programs are part of a national system that maintains a statewide presence and links local, state, and global issues.

Read more about 100 Years of Extension

Read about the 150 year sesquicentennial of the Morrill Act at UK