Photography enhances any printed or web materials and help tell the university’s stories, showing what our college and Extension does to positively impact our state, the country and the world.

Selection of an image depends on availability, size of file, appropriate context with the text, color, focus of event etc.

The image plays an important role in communicating how "It starts with us." Understanding that this may not be possible in all instances, images should emphasize an early point in the feature/benefit that is being showcased to further demonstrate how/what started with us without focusing on an image of the end product. Use the imagery to set the tone and clearly communicate the beginning of a process.

Using photography effectively with the new tagline
"It starts with us"

  • Emphasize using the beginning process/feature in imagery as our main focus.
  • Choose a photo that has a clear subject, representing a topic about the college or extension. Subject can be a person, animal, place or object that answers the question, "What starts with us?", but it could be the interaction between two subjects to show the "us" in "It starts with us."
  • Avoid images that are too busy. Find images that "say" one thing. Eliminate anything from the scene that may get in the way of the story, and be conscious of backgrounds. Both negative space and beautiful, open, scenic space can help enhance the subject or draw attention to the subject.
  • Choose an image with a relatively uniform background for copy with enough contrast to see the white type.
  • With the target audience in mind, the content of the message talks to that target audience, and the image connects the audience to the message.
  • Using the tagline "It starts with us" in the content and have an image showing how it relates to the audience is a very effective way to engage the viewer.
  • View a few great examples of content and image materials

Using images from Agents, Specialists, Faculty

Always ask yourself "Who took this photo?" to make sure you have the permission from the creator of the image AND always attribute the photo to the creator in the materials.

Read more on copyright

The images are taken by you

Most cell phone cameras take HDR images so they will work in materials you want to print. Don't forget to get permission releases from anyone in an image (unless it's a public event-general crowd image). Attribute yourself on the materials. Go to forms for the release form

Other Photo Sources

Clipart and website images can have confusing copyright requirements. You can not use any images from the internet without permission. In some cases, you can pay for a subscription.

USDA Agricultural Research Service provides images from their gallery, free of charge and are copyright-free, public domain, images unless otherwise indicated.

Please note: these photos may not be used to infer or imply ARS endorsement of any product, company, or position.

When using these photos, we ask that you credit the Agricultural Research Service. You may use one of the following credit lines:

  • Photo by (photographer's name), USDA Agricultural Research Service.
  • Photo courtesy of USDA Agricultural Research Service.
  • Photo courtesy of USDA ARS.

Starting a new project?

Here are some resources for you to help find the exact image you need:

Digital Media Library

This searchable college website has images, videos and Extension numbered publications all in one place to fit your needs. Copyrights and permissions secure, you can download images that will be large enough to use in most materials.
image of the Digital Media Library