University of Kentucky College of Agriculture

Twitter

Twitter Icon

Twitter Guide

 

 

 

Social Media Marketing:

Each type of Social media tool (Twitter is a tool) allows you to market a program to a specific type of audience.

  • make connections with different audiences using the different tools
  • build a network of people with similar interests
  • engage in conservations about these interests
  • share information about these interests and
  • communicate about these interest all the time.

 

Main photo area (520px  x 260px)
Use an image that represents your county, dept/unit or program.



Profile picture area (also the image for the thumbnail on posts, 81px x 81px).
Use the college official logo or icon below.

COA UKAg  Academics  COA UKAg  Extension  COA UKAg HES
COA UKAg  Alumni  COA UKAg  Research   CES Twitter icon    CES Twitter icon

 

Backgrounds: Use the file below or create your own.
College Twitter Background

Cooperative Extension Service Twitter Background

 

Why Use Twitter?

  • Provides a new way to promote your existing site, generate and drive traffic to a blog or site.
  • Presents a way listen to people as well as a way to talk.
  • Ask questions of your followers and retweet the solutions to a problem.
  • Provide audio and video links to your followers.

Tips on Using Twitter

  • Post a simple message on Twitter and get new followers.
  • Aim to have high exposure on Twitter. Set up a daily routine for your twitter activities like designating certain hours for tweeting.
  • Always follow a number of new members each week and try to entice them to follow you in return.
  • Tweet by mobile device for instant responses and followings.
  • Connect by conversation, try to write to the follower.
  • Market what makes your program unique from other and extend these differences between you and others in you Twitter posts.
  • Tweet about the fun and interesting events occurring about your program.
  • Add “Followers” or follow other people. Get updates and send messages up to 140 characters.
  •  

Trainings

Twitter presence

Twitter, Engage Your Audience

Twitter Steps to Measure Success

 

Resources

10 things to know about twitter before you get started

http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/

 

Hashtags

http://www.techforluddites.com/2009/02/the-twitter-hash-tag-what-is-it-and-how-do-you-use-it.html

 

How to tweet

http://online.wsj.com/article/SB123638550095558381.html

 

12 reasons to Tweet

http://michaelhyatt.com/12-reasons-to-start-twittering.html

 

eXtension Social Media Participation, Beginners Guide to Social Media in Extension

 

Search Tips

  • Use an at-sign (@) immediately before a username to find mentions of (and replies to) a user.
    Example: @mashable will find tweets referencing the user “mashable.”
  • Use a minus sign immediately before any words you want excluded in results.
    Example: AgComm-pubs will find tweets containing “AgComm” but not “pubs.”
  • Use until: immediately before a specific date to find tweets sent before and until that date.
    Example: pubs until:2009-07-16 will find tweets containing “pubs” and sent until date “2009-07-16″ (year-month-day).
  • Use from: immediately before a username to find tweets from that user.
    Example: from:JonDoe will find tweets sent from the user “JonDoe.”

Contact

UKAg News Facebook Page UKAg News Twitter account

If you have any questions related to Marketing (logos, templates, orders) or comments about the Marketing website, please contact becky.simmermacher@uky.edu. We welcome feedback on how we can make this site more useful for you. Thank you.

Land-Grant Institution

The University of Kentucky College of Agriculture was founded as, and remains a land-grant institution, offering access to knowledge and learning for citizens and students throughout the Commonwealth. Our research, teaching, and extension programs are part of a national system that maintains a statewide presence and links local, state, and global issues.

Read more about 100 Years of Extension

Read about the 150 year sesquicentennial of the Morrill Act at UK